NASSRIN BAKHSHI

INTEGRATED MARKETING SPECIALIST, PRO AUDIO AND CINEMA PRODUCTS
DOLBY LABORATORIES

07.2018 – 06.2019

Presented Competitive Analysis on product marketing materials in Cinema Products to Senior Leadership; this presentation led to the decision to re-vamp our product marketing materials to be more consumer centric and have a clearer categorized value propositions.

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Create reports and continuous follow-up on marketing materials and updates; help the Sales Managers utilize their current sales to create a comprehensive sales analysis and modeling forecast that provide insights and recommendations.


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Development of a new process to drive quarterly updates on product sales and marketing tools 50% more efficiently on all product features and benefits, messaging, and technical specifications across product design, engineering, sales, and operations team.

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Designed and built a new communications framework, which:

• ensures teams are up to date on initiatives and product development plans amongst the various marketing teams, the product team, and operations team

• tracks media, email, and web traffic metrics to measure brand awareness

Develop new sales and marketing tools, which:

• ensures all team members can clearly communicate product positioning and main message

• ensures team members are armed with marketing campaign assets such as brochures, product ads, value propositions, and trade show materials based on the most recent updates consumer and product management team feedback.

MARKETING & SALES (IMAGING) INTERN
DOLBY LABORATORIES

06.2017 – 07.2018

Developed and executed new sales and marketing programs with KPI’s in Keynote with Integrated Marketing Manager, Brand team, legal team, and Content Solutions Manager for Dolby Vision; resulted in a new set of consumer marketing package kits including plaques, brochures, and white papers. Helped create the marketing strategy and goals for the quarterly meetings. Developed the requirements for launching Dolby Vision into Salesforce; resulting in a more efficient sales operations workflow. Conducted research for content creation team on original movies and T.V. series at prominent entertainment companies.

Conducted research on Dolby’s marketing options for their Screening Rooms including top screening room booking companies, social media presence, and overall digital web presence. Presented the marketing strategy and SEO recommendations for Dolby’s Screening Rooms to Senior Director of Technology Operations and Strategy, Senior Marketing Manager, and Special Projects Consultant. Lead for several Dolby Screening Room social pages such as Yelp and Google Reviews to increase presence.

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ACADEMY GOLD INTERN
ACADEMY OF MOTION PICTURE ARTS AND SCIENCES

1 of 70 exclusive diversity interns from across 20 top tier entertainment companies into the Academy’s Gold pilot program. Attended weekly panels with Q&A, educational workshops, exclusive screenings, and events with industry professionals hosted by the Academy. As part of the Academy Gold Talent Development and Inclusion program, I helped to enhance and promote an industry wide diversity initiative.

06.2017 – 08.2017